Why Smply?

Our Story

Because hair care shouldn’t need a PhD.

Born in salons. Built for real hair.

Smply Professional exists for one reason — professional haircare should be simple.

Developed internationally and produced in world-class Chinese facilities, every product blends high-performance ingredients with salon-tested results.

Owned by two South Africans — one with 15+ years in professional hair and the other with 30 years in formulation — Smply delivers science, salon sense, and performance without the pretence.

Smply Professional was created to fix the chaos of the hair aisles.

Three shampoos, three conditioners, two essentials — that’s it.

You pick your hair concern, we give you the solution.
Minimal steps. Maximum results. Zero nonsense.

Simple